Welcome to 2012!
Guess what I found? It looks like Starbucks has fixed What’s Wrong With this Picture!
Someone in the organization learned how to make their Grounds for your Garden giveaway more attractive to customers who might think a trash can with old coffee grounds in it is, well, for trash. While the photo I took back in March might just create confusion, this approach helps customers learn that they are, in fact, expected to take the grounds home. For free. For their garden. Really.
Learning is a constant process, but it’s one of those mundane activities that kind of flies under the radar. We all do it, every day. However, the mundane processes of how we learn rarely make it to the level of conscious thought. I know that I learn at least one new thing a day, and […]
Welcome to 2012! Guess what I found? It looks like Starbucks has fixed What’s Wrong With this Picture! Someone in the organization learned how to make their Grounds for your Garden giveaway more attractive to customers who might think a trash can with old coffee grounds in it is, well, for trash. While the photo […]
There’s no denying that visual images are powerful tools for a design ethnographer to have at her disposal. Seeing the childlike joy on a grown man’s face as he opens a box containing his new toy, hearing fear in the quivering voice of a woman who just received a diagnosis of a chronic illness, watching […]
Your first reaction might be to answer, “What’s wrong? So obvious. Julie was in a Starbucks!” Okay, so I usually avoid Starbucks. But I’ll admit that there’s ONE that has the best view in the world and the added bonus of being the only coffeehouse near one of my favorite hiking spots. They draw me […]
It’s hard to work as an ethnographer in a business environment. Then again, it’s hard to work as an ethnographer anywhere. That’s part of the territory, isn’t it? It’s the very point of the process. Social scientists and MBAs live in two very different cultures. There’s no point in pretending that we don’t. We speak […]
